BOSTON – Sappi North America today announced that it has won the sixth-annual Positively Print award, co-sponsored by the Graphic Arts Show Company (GASC) and Two Sides North America, for its 2015 promotion Haptic Brain, Haptic Brand: A Communicator's Guide to the Neuroscience of Touch. Positively Print is given to the individual, company or organization that develops a program or ad campaign which best illustrates the strengths, sustainability and value of print as a marketing medium. Sappi's campaign included a printed book, 6 video shorts, a microsite and live events featuring Dr. David Eagleman, a leading neuroscientist and specialist in haptics.
"Sappi has long emphasized the science behind how media affects communication. The scientific exploration on this project was conducted by Dr. David Eagleman, who extensively researched how different media shapes perception and specifically how our sense of touch impacts our experience with corporate communications and brands," said Deece Hannigan Vice President, Coated and Packaging Business. "Additionally Dr. Eagleman broke new ground finding that paper quality significantly affects viewer response."
Synthesizing decades of research, Haptic Brain, Haptic Brand: A Communicator's Guide to the Neuroscience of Touch shares how:
- Brains are built to respond to touch. (More than half the brain is devoted to processing sensory experience, and much of that receptivity focuses on touch).
- What we touch shapes what we feel, influencing perceptions both consciously and subconsciously about people, situations, companies and brands.
- Tactile communications, like paper, cause people to exhibit a sense of ownership of the objects they read about, influencing buying decisions.
The award, last given to IKEA for its BookBook campaign, was accepted on behalf of Sappi by Daniel Dejan, Sappi etc. Print & Creative Manager, in Chicago at the 2015 Graph Expo convention.
For your own copy of Haptic Brain, Haptic Brand: A Communicator's Guide to the Neuroscience of Touch, please visit Sappi at the Materials Matter booth at Graph Expo or contact a local Sappi sales representative.
About Sappi North America
Sappi North America, headquartered in Boston and a subsidiary of global pulp and paper group Sappi Limited, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Printing Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality Coated Printing Papers, including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. We are a leading manufacturer of Specialised Cellulose used in a wide range of products, including textile fibers and household goods, and one of the world's leading suppliers of Release Papers with our Ultracast and Classics lines for the automotive, fashion and engineered films industries. Our Specialty Packaging products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labeling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.
Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 13,000 employees and manufacturing operations on three continents in seven countries and customers in over 100 countries around the world. Learn more about Sappi at: www.sappi.com/na.
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