New Educational Resource Challenges Preconceived Notions about Paper
BOSTON – (Feb. 28, 2018) – Sappi North America, a leading producer and supplier of diversified paper and packaging products, today launched “True or False” – an informative guide about coated and uncoated paper myths and facts.
Filled with entertaining urban legends and popular misconceptions, Sappi’s new “True or False” booklet challenges frequently heard myths such as, “humans only use 10% of their brains” and “lightning never strikes the same place twice.” It also refutes the widespread belief that uncoated graphic papers cost less than coated. In addition to comparing costs, performance capabilities, and environmental benefits between coated and uncoated sheets, “True or False” presents an actual side-by-side demonstration of the same image printed with the same press settings on Sappi McCoy Matte and Silk and two comparable uncoated grades, so readers can see the tactile and visual differences for themselves.
“Some myths about coated and uncoated paper have been around so long that people accept them as fact, but not everything that people believe to be true is true,” says Patti Groh, Director of Marketing Communications, Sappi North America. “A premium smooth uncoated sheet may cost as much as 170% more than a comparable coated sheet such as Sappi’s McCoy. An important aspect of our ‘True or False’ guide is demonstrating a wide variety of special printing effects, ranging from soft touch coating, touchplates, and various gloss, textured, reticulating and sand varnishes on both coated and uncoated sheets. When determining what paper to specify, we hope these actual side-by-side print demonstrations provide a useful and realistic guide to picking the right paper for maximum visual and tactile impact.”
The concept and design of “True or False” was created in partnership with Kit Hinrichs of Studio Hinrichs.
To learn more about coated graphic papers and request a copy of “True or False”, visit sappipops.com/true-false-book-order/.
To learn more about Sappi, please visit www.sappi.com.
About Sappi North America
Sappi North America, headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Graphic Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality Coated Graphic Papers, including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. We are a leading manufacturer of Specialised Cellulose used in a wide range of products, including textile fibers and household goods, and one of the world's leading suppliers of Release Papers with our Ultracast, PolyEX, Classics and Neoterix lines for the automotive, fashion and engineered films industries. Our Specialty Packaging products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labeling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.
Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries around the world. Learn more about Sappi at: www.sappi.com.