BOSTON – Sappi Fine Paper North America today announced the launch of its new Digital Design Center -- a powerful web application which allows printers to create custom marketing tools to promote their own digital printing capabilities.
"In three easy steps, printers can customize marketing pieces to promote their own digital printing capabilities, and the piece can be printed on any of Sappi's high quality digital paper. With the introduction of this powerful, customer-friendly tool, we hope to inspire our printer partners and take our digital product portfolio to the next level," said Jennifer Miller, Executive Vice President, Strategic Marketing and Communications.
Upon completion of a simple on-line registration, Sappi's Digital Design Center invites printers to customize the marketing tool by inputting print shop specific information based on topics such as: Products (the equipment the print shop runs), Services (Creative, Logistics, Prepress, Proofing, among others), and, Sustainability (Chain of Custody certifications, renewable energy usage, recycling program). In addition, the marketing tool provides a wealth of information about the digital printing and paper segment as well as tips and tricks to optimize digital printing on Sappi's portfolio of digital papers.
As a final, customizable step, each printer can choose a portfolio of high-res, premium images to print along with their customized marketing piece. Images from the Automotive, Fashion, Pharmaceutical, Retail and Travel industries, are provided from Friend+Johnson, one of the most highly regarded creative representatives in the country. After spending just a few moments with Sappi's Digital Design Center tool, printers have a high-value, customized marketing sell sheet and a portfolio of theme-specific images to help them sell their top-notch printing services.
For more information about Sappi's Digital Design Center, please visit: www.sappi.com/na/digitaldc.
About Sappi Fine Paper North America
Sappi Fine Paper North America is a preeminent North American producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Boston, Massachusetts, Sappi Fine Paper North America is known for innovation and quality. Its brand names, including McCoy, Opus, Somerset and Flo, are some of the industry's most widely recognized and specified. Sappi's mills in North America are triple chain of custody certified to the Forest Stewardship Council (FSC), Sustainable Forestry Initiative® (SFI), and Programme for the Endorsement of Forest Certification (PEFC). Over 80 percent of the energy used by Sappi's North American mills comes from renewable resources, resulting in one of the lowest carbon footprints of any major North American coated paper supplier. Sappi Fine Paper North America is a division of Sappi Limited (NYSE and JSE), a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in 10 countries, sales offices in over 40 countries, and customers in over 100 countries around the world. For more information about Sappi Fine Paper North America, visit: www.sappi.com/na.
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