Sappi’s Marketing Thought Leadership Showcases the Power of Print

Company Unveils POP from Sappi for Innovative Marketers, Creatives, Designers and Printers

BOSTON – (January 31, 2017) –  Sappi North America, a leading producer and supplier of diversified paper and packaging products, today launched its new educational site, POP from Sappi, for marketers, creatives, designers and printers looking to innovate in their categories. Sappi’s marketing leadership, insights and analysis now have one convenient online home, which will be updated regularly with case studies, industry trends and insights, paper inspiration, free resource downloads, and more.

“Sappi has a longstanding history of educating and inspiring creative thinkers from around the world through print resources,” said Patti Groh, director of marketing communications, Sappi North America. “As a thought leader in this space, we hope that this site will become the go-to resource for those looking to make a greater impact in their marketing campaigns. POP will allow us to showcase some of our most insightful projects in a dynamic and digestible way, demonstrating that print through sensory engagement and improved recall is essential to memorable brands.” 

The site has launched with two feature stories: “Haptics: The Science of Touch” and “Direct Mail in a Digital Age.” “Haptics” will explore how marketers can use the sensory experience of touch to influence customers. As a medium that’s made a comeback in recent years as the technological landscape has evolved, “Direct Mail” will provide users with the tips and insights to ensure that their efforts deliver results. Over time, POP will expand to address challenges facing marketers in the ever-evolving landscape by delivering fresh content and perspectives. 

The name POP from Sappi was inspired by big ideas that empower Sappi’s work — the Power of Paper, the Power of Print, the Power of Packaging — all fitting under a short acronym with a lot of punch: POP. In addition to helping creative thinkers think even bigger, the new site will further differentiate Sappi by continuing to elevate its position as a marketing innovations partner through owned content and thought leadership.

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About Sappi North America
Sappi North America, headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Graphic Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality Coated Graphic Papers, including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. We are a leading manufacturer of Specialised Cellulose used in a wide range of products, including textile fibers and household goods, and one of the world's leading suppliers of Release Papers with our Ultracast, PolyEX, Classics and Neoterix lines for the automotive, fashion and engineered films industries. Our Specialty Packaging products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labeling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.

Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries around the world. Learn more about Sappi at: