Marketing expert Joann Peck explains how brands can deploy touch strategically to increase feelings of ownership and ultimately convert sales.
We can look at a beautiful picture of our online purchase, but we can never touch it as we could if we were in store. As Rachel England discovers, haptic technology is moving fast to bridge the gap.
Coffee table books are an enduring favourite in the book publishing world. So why do buyers love them so much?
With widespread cynicism over news obtained from social media, could adding print to your marketing plan win people’s trust?
More than a quarter of Brits are signed up to subscription boxes. So what does this mean for print marketing trends?
Rather than making digital screens more tactile, why not make paper technological? Clever innovations mean that print is becoming a springboard to a whole new co-existent world for brands and industries to explore
What have recent reports and surveys found about how men and women consume book content, and how is the unprecedented COVID-19 crisis affecting people’s reading habits?
When we want to say sorry for an indiscretion or otherwise, we tend to send a card in the post. Although digital or virtual cards have their place, when it comes to a heartfelt apology, only a printed card conveys the right message.
Just what is the right approach during a pandemic if you want to see some sort of marketing ROI?
How print marketing campaigns can help keep travel customers dreaming during the pandemic
Have some magazines been too hasty to hit pause on publication, allowing other titles to capitalise on readers’ appetites for content during lockdown?
Sales of printed books, vinyl records, instant film cameras and other analogue media are on the rise – and this is why
Does your marketing strategy use print as powerful as this?
The advertising world goes digital but luxury brands are sticking with traditional print ads to tackle competitors.
Even in this age of social media, the general public still values recognised print media outlets as reliable, trustworthy sources of information during times of trouble.
Children’s magazines and books have proved particularly popular during lockdown, an opportunity for publishers to capitalise on this trend.
Data holds the key to proving ROI of direct mail and why it should be in your marketing mix
Could you design a building blind, using only touch? Architect Chris Downey does – & the results are amazing.
Books and children. The fascinating science of how what we read at bedtime – and how we read it – changes who we are.
From giant hands to the way we taste – the mysterious evolutionary force that’s turned us into super sensors
Still hanging on to a well-loved, tatty teddy bear? A psychologist explains how childhood ‘transitional items’ such as soft toys, help us understand the impact of touch.
The language of the body”: Why scientists are only just beginning to unravel the mysteries of touch.
Does it really matter how a product feels? The answer: more than you might think. Find out why, and browse the iconic brands getting it right.
Daniel Dejan shares the science behind crumpled paper.
Our coated and uncoated graphic printing papers meet a variety of visual and tactile demands, delivering uncompromising ROI through product stand-out and strong brand differentiation.