Print &

Bottom line: Results count!

With all the debate going on about the future of print in the digital age, Sappi has addressed the subject head-on in a special publication called "Print &", which presents independent market research on reading demographics, emotional triggers, browsing and shopping behavior, and niche marketing. Contrary to what many believe, the research data shows that rather than "cannibalize" each other's audience, print and digital work most effectively when they join forces to deliver the message through multiple media.

"Print &" presents quantifiable data in a compelling and succinct way, and illustrates this information by demonstrating how print can be tactile, emotional, interactive, dimensional, and even auditory. In addition to traditional four-color process, "Print &" integrates a number of online and offline techniques, including augmented reality (AR), flocking, soft-touch coating, reticulated varnish, photochromic ink, raised UV coating, engraving, liquid foil, thermography, embossing, metallic inks, and unusual folds.

Click here to view research resouces listed in "Print &".

With all the debate going on about the future of print in the digital age, Sappi has addressed the subject head-on in a special publication called "Print &", which presents independent market research on reading demographics, emotional triggers, browsing and shopping behavior, and niche marketing. Contrary to what many believe, the research data shows that rather than "cannibalize" each other's audience, print and digital work most effectively when they join forces to deliver the message through multiple media.

"Print &" presents quantifiable data in a compelling and succinct way, and illustrates this information by demonstrating how print can be tactile, emotional, interactive, dimensional, and even auditory. In addition to traditional four-color process, "Print &" integrates a number of online and offline techniques, including augmented reality (AR), flocking, soft-touch coating, reticulated varnish, photochromic ink, raised UV coating, engraving, liquid foil, thermography, embossing, metallic inks, and unusual folds.

Click here to view research resouces listed in "Print &".

"According to scientists, print has more emotional pull for consumers than digital. A neuroscience study commissioned by the Interactive Advertising Bureau "(IAB) and conducted by Millward Brown discovered that paper-based marketing—i.e., direct mail—leaves a “deeper footprint” in the brain than digital—and that difference can even be pinpointed on functional MRI brain scans."
Print &: Neuroscientific Comparison

Learn how media shapes the brain and consequently the way a brand is perceived.

Learn more about best practices for topics such as color management, project planning and printing techniques.

Learn more about paper basics, advanced print and design techniques, special effects and more on Sappi's educational platform, Sappi etc.