The seventh volume of “The Standard” explores the growing importance of sensory packaging to heighten brand experiences and drive sales. Whether the product is as common as laundry detergent or as luxurious as fine jewelry, brands need to be competitive in their industry. Successful print and packaging professionals know that product packaging represents their brand, and elements such as special coatings, embossing and unique effects can influence consumer perception. This edition takes readers on a journey through different techniques that can only be applied to woodfiber-based products. Every visual example in “The Standard 7” highlights the ways packaging can communicate intrigue, elegance and personalization for consumers.