Perceived Ownership and Touch

This six-video series of video shorts by renowned neuroscientist Dr. David Eagleman looks at communications through the lens of neuroscience, exploring how media shapes the brain and consequently the way a brand is perceived.

This episode looks at the ability touch has to influence people's purchases.

Learn more about The Neuroscience of Touch

Renowned neuroscientist Dr. David Eagleman introduces haptics, the science of touch.

The importance of touch in cultivating connections.

Touch's pivotal role in communicating feelings and information.

The ability touch has to influence people's purchases.

How holding an object affects decision-making.

Why high-quality paper is the best medium to deliver memorable messaging.