Grant Awarded: $15,203
Restore NYC’s mission is to provide holistic long-term aftercare services for international survivors of sex trafficking in New York City. Its services include case management, counseling, court advocacy and specialized legal, medical and employment services, particularly offering skill development through the Hello Rewind Social Enterprise Program.
Through Hello Rewind, which turns old T-shirts into upcycled laptop sleeves, clients learn valuable workplace skills while earning an hourly wage. Currently a self-funded operation that exists primarily online, Hello Rewind needs to build a stronger presence in multiple channels, including nationwide retailers. The Longitude is working with them to develop a marketing and awareness campaign that includes a retailer pitch kit, launch event posters, signage, packaging and online outreach communications.