Build it Green! NYC (BIG! NYC)
Grant Awarded: $6,000
Build It Green! NYC (BIG! NYC) is New York City’s only non-profit retail outlet for salvaged and surplus building materials. Its mission is to keep these materials out of the landfill, while offering deep discounts on their resale.
Lara McCormick worked with BIG! NYC to produce in-store signage, informational brochures and postcards, and a pop-up exhibition to raise awareness of how much waste society produces and what can be done to reduce it. Through this awareness campaign, BIG! NYC anticipates increased participation in donations and purchases and a lighter carbon footprint.