The average person is signed up around 12 email marketing lists, according to figures from the DMA. Given that so many of us are working from home at the moment, however, that figure is likely to be a good deal higher.
So, it’s probably not the best idea to add further to people’s bulging email inboxes right now. If you do, there’s a good chance your message will go unread.
With so many people spending so much of their lives online at the moment, marketers are taking it ‘old school’ and re-embracing print marketing – in particular, direct mail – to drive engagement and sales.