It would be a tough call to single out one industry that has been hit the hardest by the Coronavirus pandemic – but the travel sector is certainly one of them.
The World Tourism Organization (UNWTO) predicts a decline in international arrivals of between 58% and 80% this year, based on the first three months of 2020, which would leave the industry facing its worst crisis since records began.
This is due to widespread travel restrictions and the closure of airports and borders worldwide in response to the outbreak.
It’s unclear when travel will get back to anything like normality right now – but it’s important for travel brands to remember that it will, and to put their energies into bouncing back. We’re already seeing a few chinks of light in the darkness, with travel firms determined to find ways of operating in the new normal.