Launching its 12th edition and entering its second decade, Sappi’s Ideas that Matter competition has been making a positive contribution to raising awareness and changing attitudes towards some of today’s most well-known, and less well known, issues and challenges in the areas of culture, education, healthcare, the environment, human rights and society. The broad scope of the competition embodied by its title – Ideas that Matter – means that everyone’s passion to communicate visually on something that is important to them, has a place, and can be projected through paper.
Key to the success of these information campaigns which have been developed in conjunction with non-profits has been the medium i.e. paper. In addition to identifying a cause, and developing a concept, entrants must clearly indicate how paper will be used, either through billboards, magazines or more creative ideas such as beermats, boxes, door hooks, dollies and flyers etc. 10 years of the competition has resulted in some amazing campaigns being produced throughout the world, all of which can be browsed in a special book printed to celebrate the competition [http://www.sappi-ideasthatmatter.eu/flashpaper.php ]
A big change in the competition which underlines its continued success is the use of digital media to communicate with the graphic and design community. According to Erik van den Bruel, Business Development & Marketing Director, Sappi Europe, “Clearly, we are believers in the power of print, and the Ideas that Matter campaigns that we have supported are testament to this; but we also recognise the diversity and weight of digital communication. We have taken our first steps in this new world and are very excited by it particularly as a means to reaching out to new and existing audiences. We have created what we feel is a powerful video (http://www.youtube.com/user/SappiTube) to communicate the launch of this edition and look forward to working with Facebook and Twitter to motivate designers to enter.”
Further details about the competition including access to inspirational entries from the last decade can be found on our new website: www.sappi-ideasthatmatter.eu and of course, regular updates will be available through Facebook and Twitter. Online registration is a requirement to participate in the competition.
Sappi Fine Paper Europe is the leading European producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels, Belgium, Sappi Fine Paper Europe is recognised for innovation and quality. Its brands include Galerie, Royal, Magno, Tempo, Quatro, Era, Furioso, HannoArt, Mega, Allegro, EuroArt Plus, EuroBulk, as well as Cento and Tauro for the uncoated graphic papers. Algro, Leine and Parade are the brands for speciality labelling and packaging papers and boards. Top and Jaz are the paper brands for digital printing.
Sappi papers are produced in mills accredited with ISO 9001 and ISO 14001 certification and EMAS registration for all our mills in the EU. SFPE’s mills hold chain-of-custody certification under the Forest Stewardship Council (FSC) and/or the Programme for the Endorsement of Forest Certification (PEFC) schemes.
Sappi Fine Paper Europe is a division of Sappi Limited (NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 17,000 employees and manufacturing operations on four continents in 9 countries, sales offices in 50 countries, and customers in over 100 countries around the world.
For further information or visuals, please visit www.sappi.com or contact:
Sophie de Guignard
Marketing Initiatives Team Leader
Tel: +32 2 676 97 35
Mobile: +33 6 0725 1414
Press & Media Relations Coordinator
Tel: +32 2 676 97 25
Mobile: +32 479 588 009