After several roles in both fields, she landed at Hallmark Cards in Kansas City, where she works as a Creative Manager in Licensing, overseeing the creative product development and relationship between Hallmark’s internal development teams and outside movie and TV studio licensed brands like Warner Bros., DC Comics, Harry Potter, FOX, LEGO, Minecraft, NBCUniversal, Star Wars, Star Trek, and AMC’s The Walking Dead. She is also the Creative Director for PopMinded — Hallmark’s pop culture brand experience, overseeing the creative strategy for pop-up and online shops, fan convention activities, social media and marketing. She was the co-chair and co-host of the 2017 AIGA Gala Awards, Chair of the 2019 Awards Committee, and currently serves on the Executive Committee of the AIGA Board of Directors as Corporate Relations Chair.