The rise of the subscription box is one of the great business success stories of the past decade.
It’s now possible to get everything from food and clothes to pet toys and Japanese snacks delivered to your door on a regular basis – all enticingly packaged in a box that’s highly satisfying to open. It’s a trend that started in the US but is quickly being adopted by consumers in Europe and the rest of the world.
While many boxes are provided by start-ups and may not stand the test of time, the concept is certainly here to stay. Royal Mail predicts the market will be worth £1 billion by 2022, so how can marketers use print to capitalise on this?