First, let’s take a look first at gender. The wide-ranging new Reading for Pleasure evidence review from the Audience Agency quotes research from Jellybooks which found that, while men and women are equally likely to finish a book they’ve started, men decide within the first 30-50 pages whether or not to continue, while women tend to persevere for 50-100 pages.
More gender-specific gems contained in the Audience Agency’s report include that women are more likely to be heavy buyers of fiction, with 19% of those aged 55-84 buying 16 or more books a year. And 38% of women use libraries, against 30% of men.
Meanwhile, audiobooks have a higher market share of younger, BAME men in full-time employment – though women do value this format as it allows them to do other things while enjoying their book.