Life with Print
Life with Print is a perspective on the efficient use of print media.
"Despite all predictions that the 21st century would see print swamped by electronic media, today print continues to play an invaluable role in our everyday lives, and is more powerful than ever before," says Sappi Pulp and Paper Packaging Executive Director Marketing, Dinga Mncube.
"We believe that by providing high quality paper with excellent print results, the publishers, printers and Sappi can prove to the world that print is the most tangible, portable, creative and efficient medium for advertising and promotion; Life with Print is part of this process."
Life with Print provides qualitative examples of the value of print in the media mix and it shares Sappi's passion for print with image conscious companies throughout the world. The latest book ‘Engaging New Generations in the Media Mix’ was launched in 2011 at the ‘Festival of Media’ in Valencia, Spain, and was also distributed at the 40th Prima Conference in Turin, Italy and the 3rd Interact Congress in Brussels, Belgium.