What’s Next is a magazine that’s on a mission to be an exciting exploration of the sustainable power and scope of print today and in the future, and an examination of how everyone in the print industry — from printers to marketing directors, editors and art directors — can make the most of it.   International in scope, themed by issue and profoundly passionate about print, What’s Next is a conscious reflection of Sappi's own expertise, experience and enthusiasm.  The magazine is the ultimate showcase of Sappi papers – each issue is printed on different Sappi paper stocks so that readers can see and feel for themselves how integral our paper is to the quality of the magazine experience.​