Client testimonials will be a key part of the narrative. Clients are, in a sense, Joey's Corner's most eloquent spokespeople. They tell the "design story" from the non-profit point-of-view. They are articulate in describing their organizations' specific challenges, and passionate about the benefits they derive from professionally-designed and produced materials. This piece will help educate non-profit organizations and donors about the value of well-designed visual communications. The year-in-review booklet will also demonstrate and reinforce the "branding" of Joey’s Corner — a marketing concept that many non-profits find confusing.