Translation:
Brussels, 9 April 2008 - A grant from Sappi's Ideas that Matter programme has enabled two Catalan graphic designers to realise their own print campaign to encourage vulnerable people in Andorra, including pregnant women, the elderly and others, to sign up for the home telephone assistance service run by the Andorran Red Cross, as well as to provide reassurance to those using the service.
Monica Almerich and Gemma Coll, from agency Formes in La Seu D'Urgell, created a lighthearted campaign with the headline 'Jo me'l penjo - y tu?'. It consisted of inserts in popular magazines, leaflets distributed though medical centres, hospitals and pharmacies, posters and exhibition panels. According to the Red Cross, in four months, the campaign doubled the number of people signing up for the service, as well as applying for further information.
The two designers said that they were thrilled that their work was having a beneficial effect on the lives of people in Andorra. To recognise their achievement, Sappi presented them with an Ideas that Matter trophy at a reception in Barcelona, attended by a representative of the Andorran Red Cross.
"Monica and Gemma used print in a simple, straightforward way, purposely using black and white visuals to realistically depict the target group and emphasise the telephone alarm," says Peter Tielemans Marketing Communications and Business Development Manager at Sappi in Europe. "The campaign covered a large spectrum of needs and was perfectly implemented on paper."
'Jo me'l penjo - y tu?' was among 11 European campaigns selected by an international committee of design experts. Each year, the Sappi Ideas that Matter programme awards grants worth US$1 million to designers around the world to enable them to promote social, environmental or humanitarian causes. Applicants are required to submit their creative ideas supporting their chosen cause, a description of the campaign and its objectives, a cost estimate for its implementation and information about the charity involved.
Deadline for the 2008 Ideas that Matter programme is 1 June 2008. Application forms are available at www.sappi.com/IdeasThatMatter or by e-mailing IdeasThatMatter@sappi.com.
Sappi is the world’s leading producer of coated fine paper. Its brands include Magno, HannoArt, Tempo, Quatro and Royal graphic papers, as well as Algro, Leine and Parade speciality labelling and packaging papers and boards. Customers in more than 100 countries worldwide specify these for the highest quality publishing, promotional and packaging applications. The papers are produced in mills accredited with ISO 9001, 14001 and EMAS certification and Sappi is the first paper company in Europe to hold group chain-of-custody certification for its entire European operations under both the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) schemes.
ENDS
Photos
The 'Jo me'l penjo - y tu?' campaign for the home telephone assistance service run by the Andorran Red Cross.
Sappi presented designers Monica Almerich and Gemma Coll with their Ideas that Matter trophy at a reception at the Hotel Gallery, Barcelona. From left to right: Jaume Roldan (Sappi Ibérica), Mónica Almerich (Formes), Manuela Urbano (Sappi Ibérica), Gemma Coll (Formes), Urgell Escriba (Creu Roja Andorrana), Nieves López (Sappi Ibérica).
For more information, visit www.sappi.com/IdeasThatMatter or contact:
Peter Tielemans
Marketing Communications and Business Development Manager
Sappi Fine Paper Europe, Brussels
Tel +32 2 676 9739
Fax +32 2 676 9665
Peter.Tielemans@sappi.com