Sappi Print Media Efficiency Award
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Supporting brands is often most effective through a mix of different media. In order to stimulate integrated advertising campaigns, Sappi has introduced the Sappi Print Media Efficiency Award. The Award is organised in the framework of the Euro Effies, a ceremony of EACA (The European Association of Communication Awards).

It is given in recognition of those campaigns that have not only proven to be effective, but have achieved that by integrating print media in the most efficient way.

Winners receive:

• a Euro Effie Award (also called "the 'Gold standard' of the Communication industry")
• the Sappi Print Media Efficiency Award
• a trophy designed especially for the winning campaign

The winner 2009: Ogilvy Advertising for Barclays Wealth
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The strategy for the Barclays Wealth campaign was about balancing effectiveness and cost efficiency in order to cut through a competitive market and make the brand appear bigger than it could afford to be. Press was the dominant medium (89% of the media budget) to reach the target group of "wealth-involved clients". Titles were chosen from a mix of European business titles, upscale newspaper and lifestyle media, focusing on those with the highest reach. The activity was supported by posters and online advertising to reinforce brand visibility in a secondary role, accounting for about 10% of spend. Press delivered eight opportunities to see (OTS) among the audience with nearly 62% coverage of AB adults on a limited budget of £3 million globally. A media and creative investment of about £9 million in three years yielded £36 billion in European asset growth and £92 million in additional profits before tax, £51 million more than expected Barclays Wealth campaign also earned a special commendation in the Grand Prix category, while the agency responsible for the design of the campaign was honoured with the "Agency Network of the Year" title. This year again at Euro Effies, Sappi additionally sponsored the 360° Integration category. The winning agency McCann Erickson received the highest distinction, a Gold award, for their integrated campaign designed for Halo 3, the third game in the Microsoft Xbox exclusive franchise. The Halo 3 campaign also won the Grand Prix, a very special recognition among all awarded campaigns, for outstanding results and creativity.

Click on the Effie Book to get your personal copy
and learn more about last year's winners!