Sappi Life with Print

Life with Print - Europe

Life with Print is a perspective on the efficient use of print media. 

"Despite all predictions that the 21^st century would see print swamped by the electronic media, today print continues to play a valuable role in our everyday lives and is more powerful than ever before," says Sappi Fine Paper Europe CEO, Berry Wiersum. "We believe that by providing high quality paper with excellent print results, the publishers, printers and Sappi can convince the world that print is the most tangible, portable, creative and efficient medium for advertising and promotion; Life with Print is part of this process."

Life with Print provides qualitative examples of the value of print in the media mix and it shares Sappi's passion for print with image conscious companies throughout the world. the latest book "Engaging New Generations in the Media Mix" has been launched during the “Festival of Media” in Valencia on 20 April and was also distributed at the 40th Prima Conference in Turin and the 3rd Interact Congress in Brussels.

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2009 Engaging New Generations in the media mix Includes: New media tools, interviews with Chris Anderson, Andrew Keen, Loic Le Meur, Yuko Tanaka, Marc Bressel and best practice examples of Eurostar, Shamir, Times of India and Hellmann's. For the first time, also online contact on www.lifewithprint.com. 2008 Corporate Communications in the media mix Includes: Corporate identity tools, interviews with Victor Cheong (TdA), Cees van Riel (University of Rotterdam), Wally Olins of Wolff Olins and Daniel Castelao of signi. Case studies of Maybach, ThyssenKrupp, Lamborghini, Deutsche Telekom and Fair Trade      2007 Internet Integration in the media mix Includes: Leaders such as Rupert Murdoch, Pelle Törnberg, Joseph Jaffe and best practise examples of Napster, Timberland, Eurostar, Microsoft, Best World, BauMaxx, Ebay, interviews with leading marketeers. 2006 Brochures & Catalogues in the media mix  Includes: Leaders/brands such as Otto, Yves Rocher, PentagramMini, Spyker, Woolworths, and best practise examples of Mercedes-Benz, La Redoute, Virgin Atlantic and interviews with experts of the industry 2005 Direct Mail in the media mix Includes: Seth Godin (about Permission Marketing), Don Peppers (One-to-One Marketing), Lester Wunderman ("father" of Direct Mail), case studies of Guiness, Reader's Digest, Absolut Vodka, Rabobank, Unesco and more

Click on the book to order your personal copy.